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Direct Ordering

Opportunities For Restaurants In A Rapidly Shifting Delivery Market

Vishu Pratap

Founder, GoOrderly

Oct 09, 2026

Marketplace fees and terms keep changing, and new entrants keep appearing. That makes dependence on any one platform a risk. Your ordering site, your app and your kiosk are channels you control. They also build a customer base that is yours. You do not need everything on day one. Begin with the kiosk or the website, and add the app, console and rider app as you grow.

A market in motion

Marketplace fees and terms keep changing, and new entrants keep appearing. That makes dependence on any one platform a risk.

Own what you can

Your ordering site, your app and your kiosk are channels you control. They also build a customer base that is yours.

Start small

You do not need everything on day one. Begin with the kiosk or the website, and add the app, console and rider app as you grow.

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