Direct Ordering For Restaurants: A Beginner's Guide
Vishu Pratap
Founder, GoOrderly
Oct 16, 2026
Direct ordering means your customers place orders on channels you own: a website, an app, or a kiosk in your restaurant. The order, the payment relationship and the customer details stay with you. Marketplaces such as Swiggy and Zomato bring discovery, but they charge commission, commonly reported in the range of roughly 16% to 30% depending on the contract, and they hold the customer relationship. A direct channel lets your regulars come back to you. Start with one channel your customers already use, connect it to the POS you run today, and keep selling on marketplaces while your direct base grows. GoOrderly builds all of these channels as one system, so you can start with the kiosk or the full ordering system.
What direct ordering means
Direct ordering means your customers place orders on channels you own: a website, an app, or a kiosk in your restaurant. The order, the payment relationship and the customer details stay with you.
Why owners start
Marketplaces such as Swiggy and Zomato bring discovery, but they charge commission, commonly reported in the range of roughly 16% to 30% depending on the contract, and they hold the customer relationship. A direct channel lets your regulars come back to you.
How to begin
Start with one channel your customers already use, connect it to the POS you run today, and keep selling on marketplaces while your direct base grows. GoOrderly builds all of these channels as one system, so you can start with the kiosk or the full ordering system.
