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Direct orderingA Direct Ordering Alternative to Swiggy and Zomato Commission
You do not have to leave Swiggy or Zomato. Add a direct channel of your own, an ordering website, an app and an in-restaurant kiosk, so your regulars can order straight from you and you build a customer base that is yours.
The cost of renting your customers
Marketplaces bring discovery, but they charge commission on every order and they hold the customer relationship. Reported rates vary widely by city and contract, from roughly the high single digits to 30% or more, and restaurant associations have publicly pushed back on them.
The bigger cost is invisible: the platform owns the customer's details and the next order may go to a competitor.
What a direct channel changes
With your own channel, the order, the customer details and the relationship stay with you. You can thank regulars with offers, learn what they order and invite them back, without a platform in between.
- A branded ordering website customers use straight from your restaurant
- A customer app for repeat orders
- A kiosk for guests in the restaurant
- Coupons and offers you control from one console
A realistic plan
Keep your marketplace listings for discovery. Add a direct option on your packaging, at the counter and on social profiles, and invite marketplace customers to order direct next time. GoOrderly is a technology partner, not a marketplace: you own the system, the data and the relationship.
Frequently asked questions
Do I have to stop selling on Swiggy and Zomato?
No. A direct channel works alongside marketplaces. It gives your regulars a place to order from you directly.
How much commission do Swiggy and Zomato charge?
It varies by city, outlet and contract. Public reports put it from the high single digits up to 30% or more, so check your own agreement.
Who owns the customer data in a direct channel?
You do. GoOrderly is built so the restaurant owns its ordering system, its customer relationship and its data.
See it working for your restaurant
Book a free demo. We will learn how your restaurant works and agree the scope together.
Book a demoRelated
Sources for market context: Sahi: Bengaluru restaurants and platform commissions (2026); Business Standard: high commissions have restaurants turning to alternatives. Figures come from third parties and vary by outlet and contract; they are not GoOrderly results.