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Direct Ordering For Restaurants: A Beginner's Guide

Selling direct means customers order from you, not through a marketplace. Here is how to start.

Direct ordering means your customers place orders on channels you own: a website, an app, or a kiosk in your restaurant. The order, the payment relationship and the customer details stay with you. Marketplaces such as Swiggy and Zomato bring discovery, but they charge commission, commonly reported in the range of roughly 16% to 30% depending on the contract, and they hold the customer relationship. A direct channel lets your regulars come back to you. Start with one channel your customers already use, connect it to the POS you run today, and keep selling on marketplaces while your direct base grows. GoOrderly builds all of these channels as one system, so you can start with the kiosk or the full ordering system.

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